Read e-book online Aerospace Marketing Management: Manufacturers · OEM · PDF

By Philippe Malaval

ISBN-10: 1461353777

ISBN-13: 9781461353775

ISBN-10: 1461510651

ISBN-13: 9781461510659

Aerospace advertising Management is a advertising handbook dedicated to:

-the aeronautics zone: components providers, plane brands, and airways,
-the house quarter: providers, integrators, and repair companies.

It offers the necessities of selling from easy thoughts equivalent to segmentation, positioning and the promoting plan, to the product coverage, pricing, distribution and conversation. This publication additionally contains particular chapters on undertaking advertising, model coverage, gaining loyalty via upkeep and coaching, reimbursement, and alliance suggestions. the several chapters exhibit the recent alterations as a result of net:

-e-procurement for the acquisition technique,
-interactive communique with web pages,
-e-ticketing for the airways to arrive ultimate shoppers.

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Additional resources for Aerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers

Example text

43 2. Individual and Organizational Purchase Here, the company will try to find out more information about other possible procedures and other possible suppliers. This is an opportunity for a supplier who is not already on the company's books to attempt to be the best regarding the particular improvement. It could also happen that this very same supplier is at the origin of the questions concerning the previous deal... When changing a supplier becomes a possibility, the number of people to contact within the company increases: the buyer retains an important role, but the Production, Technical, Engineering and Quality Departments for example are concerned by the choice.

Physiological needs correspond to the vital necessity to eat and drink to remain healthy. ). Once both of these basic needs are satisfied, the individual begins to be interested in the need for belonging and affection (social needs). In this case it is a question of belonging to a community which can be sports oriented, cultural, religious or a certain style of life. Needs related to esteem correspond to a wish to be appreciated by one's close friends and family or within the work environment. These can translate into external signs of way of life or wealth.

In addition, a consumer often has preconceived ideas about the different competitor brands. When the consumer's brand preference is adversely affected by a disappointing experience, "cognitive dissonance" allows him to adapt the company's message to what he really wants to hear. Attitude: According to how the company messages are perceived, the potential buyer will gradually build up an attitude concerning the product category and the different suppliers on the market. This attitude will benefit from any previous experience either from a first buy or through the experience of a family member or close friend.

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Aerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers by Philippe Malaval


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